Make it relevant. Earn attention. Inspire action.
The Camp Collaborative is a strategic communications firm specializing in consumer outreach and education for emerging and sustainable technologies.
We simplify complex topics and build connection, resulting in measurable growth and adoption.
Our approach to campaigns
Deeply understand your target audiences
Our campaigns are all backed by research, ensuring we lead with true audience insights over assumptions.
Build strategies to feed your purchase funnel
We work across channels to increase awareness and consideration of emerging technologies and consumer issues.
Create content that captures attention
We design content that entertains and educates with information that is clear, relevant and useful.
Reach people where they are
We meet audiences where they spend their time, from earned and paid media to social and creator channels and community events.
Drive measurable action
We give people a reason to act, then measure, learn and optimize as the campaign runs.
Specialized expertise
The Camp Collaborative has two decades of experience developing consumer outreach, education and advocacy campaigns.
We understand consumers, their questions and what drives them to act. We’ve supported campaigns across industries, from video games to electric vehicles. Our approach applies anywhere people are being asked to trust or act on something technical, unfamiliar or new.
We also understand today’s media landscape. In a world where we compete for attention with sports, news, culture and memes, we know that interrupting the scroll requires a different type of education - we need to first connect emotionally with our audiences.
That’s the kind of communications program we create: making something technical more relatable so people can see how it matters to them.
We’ve worked with:
State and local governments
Leading automakers
Energy companies and utilities
National and local non-profits
Trade associations
Core capabilities
Plan
Audience research & insights
Segmentation & persona development
Campaign frameworks
Channel & content strategies
Build
Brand development
Creative direction
Web development
Measurement frameworks
Coalition recruitment & management
Spokesperson training
Execute
Earned media
Social media content creation & community management
Graphic design
Video production & photography
Creator campaigns
Paid media advertising
Event planning
Crisis management
“Ashkon helped us take EV education to another level, building a consumer campaign that reached millions and helped accelerate interest in EVs across the Northeast.”
A partnership designed to enhance value
Focused clients.
So every engagement gets meaningful attention.
Senior involvement.
The person advising you is deeply involved in your work.
Deep specialization.
Nearly 20 years of communications experience focused on emerging technologies, consumer outreach, education and advocacy.
The right team every time.
The Camp Collaborative assembles the right team around the needs of each engagement, giving clients access to the capabilities they need without the overhead of a large agency team.
Let’s work together
Send us a note and we’ll get back within one business day.